By Nondairy milk lovers, rejoice.
Starting next week, Starbucks will stop charging coffee drinkers who wish to customize their drinks with nondairy milk options an extra fee, the company announced Wednesday.
The change will go into effect on Nov. 7, the day the company will launch its holiday menu, Starbucks said in a release.
Starbucks said dropping the extra charge will make ‘it easier for customers to make their Starbucks beverage their own’ by customizing popular drink recipes with nondairy milk options, including soy milk, oat milk, almond milk or coconut milk, according to the release.
‘Core to the Starbucks Experience is the ability to customize your beverage to make it yours. By removing the extra charge for non-dairy milks we’re embracing all the ways our customers enjoy their Starbucks,’ Brian Niccol, Starbucks’ chairman and CEO, said in the release.
Substituting a nondairy milk is the second-most-requested customization from customers, according to Starbucks. It falls behind adding a shot of espresso.
The company estimates that customers who pay to modify their milk choices will get a price reduction of more than 10% when the change goes into effect.
‘This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time,’ Niccol said in the release.
Starbucks announced earlier that it will discontinue its Oleato olive oil drinks in early November.
